Alhamdulillah, the Fiat 500 is here

Posted on Mar 24, 2010 by
Fiat 500 - will it change the Italian car makers fortunes in the Middle East?

- will it change the Italian car makers fortunes in the Middle East?

has launched its funky 500 in Abu Dhabi. The retro designed small car is available in four versions – Sport, Lounge, and Pop, all equipped with a 4-cylinder 1.4-liter engine.

The Fiat 500 cabriolet is soon expected as well. There is no word on the super-hot Abarth 500 though. We are checking on it.

The Fiat 500 could possibly give a run to MINI, Toyota Yaris and Honda Jazz. Nissan’s intentions to bring the Micra to the region are likely to increase competition in this segment.

There are no indications on expected sales of the retro-ride and by no means will it be easy for the Italian car maker who has been absent for a very long time from the region.

With the 500 Fiat has once again set its foot in the Middle East. Will it be worth the effort?

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