Fiat gains control of the Dodge Viper

Posted on Jul 24, 2009 by

After an unsuccessful search for suitors which lasted for more than a year, Chrysler’s loss making business has finally been turned over to recent ally .

Reports suggest that Chrysler was not able to get an expected $10 million bid for the business in its pre-bankruptcy days. However post bankruptcy and its tie-up with Fiat, the company has transferred all Viper assets, including rights to the name, to the Italian partner.

It’s now Fiat’s prerogative to decide whether it still wants to continue the Viper series, put it on the block or phase it out altogether. If it finds the business unviable and chooses to phase it out, it will mean a sad demise of a sports car brands built over 17 years from the time the first Viper was launched back in 1992.

Last year the Viper sold its 25,000th unit which was celebrated with the launch of the track-focused Viper SRT10 ACR.

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Last year the Viper sold its 25,000th unit which was celebrated with the launch of the track-focused Viper SRT10 ACR.

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