Toyota

2007 Toyota Yaris | new car review

Well on its way to becoming the world’s largest automotive manufacturer, Toyota is known for its acumen when it comes to recognising trends and immediately acting to seize opportunities. Its earlier offerings in the small car segment or the supermini class consisted of the funky xA which catered to the…

2008 Toyota FJ Cruiser | new car review

2008 Toyota FJ Cruiser   Toyota has gained a reputation for producing off-road vehicles that perform day in and out without much of a fuss on black tops or sand strewn vistas. The Landcruiser and Prado have established their credentials unequivocally in the region. And now there is yet another…

2007 Toyota Camry | new car review

The Camry is consistently ranked as one of the most popular vehicles in the Middle East market. It is Toyota’s “bread-and-butter” vehicle, so its marketing and sales strategy is cautious, aimed squarely at the centre of buyer demographics, as most Camry buyers are not car enthusiasts. The Camry is positioned…

2007 Toyota Aurion | new car review

The needs of mid-size Sedan class customers have significantly evolved during the past few years. This is particularly evident among customers in their thirties, who express a desire for a sedan which will meet their functional needs, but also provide a luxurious and prestigious environment, coupled with responsive power and…

2008 Toyota Land Cruiser | new car review

2008 Toyota Landcruiser   Embodying all the rugged characteristics and off-road reliability that has made it famous, the 2008 Land Cruiser adds a new dimension of driving pleasure, perceived quality and comfort. The new Land Cruiser is big, powerful, comfortable, has a fantastic four-wheel-drive system, plush suspension – all packaged…

2007 Toyota RAV4 | new car review

First introduced in Japan in 1994 to cater to consumers wanting a vehicle that had most of the benefits of an SUV, the RAV4 or “Recreational Activity Vehicle, 4-wheel drive” caught on well with the consumers and its early success paved the way for other compact SUVs such as the…

2008 Toyota RAV4 | new car review

2008 Toyota RAV4   A soft-roader with oodles of appeal – that’s the RAV4 for you! Updated last year when the RAV4 went under the scalpel and came out bigger than before. Available earlier in four- and two-door form, the smaller version has been given the chop this year. If…

2007 Toyota Yaris | road test

Well on its way to becoming the world’s largest automotive manufacturer, Toyota is known for its acumen when it comes to recognising trends and immediately acting to seize opportunities. This foremost Japanese brand has had a chequered history in the Middle East, being well rooted in this market, especially in…

2007 Toyota RAV4 | road test

It’s still fresh in my memory – the very first time that I ever thought I should have one too if ever I can afford a second car! My girlfriend was on a short visit to Dubai (her first to this part of the world) and I was being the…

2008 Toyota Aurion | road test

I am not really into star gazing. Celestial beings interest me as much as the numerous raffle draws advertised in the UAE. In short, I just do not get it with stars, constellations, galaxies and the lot. But this has slightly taken a turn when I spent some quality time…