Toyota

2007 Toyota RAV4 | new car review

First introduced in Japan in 1994 to cater to consumers wanting a vehicle that had most of the benefits of an SUV, the RAV4 or “Recreational Activity Vehicle, 4-wheel drive” caught on well with the consumers and its early success paved the way for other compact SUVs such as the…

2008 Toyota RAV4 | new car review

2008 Toyota RAV4   A soft-roader with oodles of appeal – that’s the RAV4 for you! Updated last year when the RAV4 went under the scalpel and came out bigger than before. Available earlier in four- and two-door form, the smaller version has been given the chop this year. If…

2007 Toyota Fortuner | new car review

Though the Toyota Fortuner mid-size sport utility vehicle was produced initially for some Asian, African and Latin American markets, the Japanese manufacturer extended its marketing to this side of the world too. Launched in the Middle East only last year, the Fortuner is the second newest nameplate in the Toyota…

2008 Toyota Yaris | new car review

2008 Toyota Yaris   Toyota’s ‘small bundle of joy’, the Yaris, slots itself in the supermini segment with two body styles – hatchback and sedan. Both the models are quite popular with individual buyers as well as the fleet brigade. In urban areas where parking spaces are becoming increasingly difficult…

2007 Toyota Yaris | new car review

Well on its way to becoming the world’s largest automotive manufacturer, Toyota is known for its acumen when it comes to recognising trends and immediately acting to seize opportunities. Its earlier offerings in the small car segment or the supermini class consisted of the funky xA which catered to the…

2008 Toyota FJ Cruiser | new car review

2008 Toyota FJ Cruiser   Toyota has gained a reputation for producing off-road vehicles that perform day in and out without much of a fuss on black tops or sand strewn vistas. The Landcruiser and Prado have established their credentials unequivocally in the region. And now there is yet another…

2007 Toyota Camry | new car review

The Camry is consistently ranked as one of the most popular vehicles in the Middle East market. It is Toyota’s “bread-and-butter” vehicle, so its marketing and sales strategy is cautious, aimed squarely at the centre of buyer demographics, as most Camry buyers are not car enthusiasts. The Camry is positioned…

2007 Toyota Yaris | road test

Well on its way to becoming the world’s largest automotive manufacturer, Toyota is known for its acumen when it comes to recognising trends and immediately acting to seize opportunities. This foremost Japanese brand has had a chequered history in the Middle East, being well rooted in this market, especially in…

2007 Toyota RAV4 | road test

It’s still fresh in my memory – the very first time that I ever thought I should have one too if ever I can afford a second car! My girlfriend was on a short visit to Dubai (her first to this part of the world) and I was being the…

2008 Toyota Aurion | road test

I am not really into star gazing. Celestial beings interest me as much as the numerous raffle draws advertised in the UAE. In short, I just do not get it with stars, constellations, galaxies and the lot. But this has slightly taken a turn when I spent some quality time…