Toyota

Toyota First Off The Blocks

Cologne – Toyota was the first of the Formula One teams to reveal its 2007 challenger when the TF107 was launched at the Expo XX1 conference centre in Cologne on January 12th. The car, featuring the familiar red and white livery, is almost completely new as hardly anything of its…

Have we reached the bottom yet?

Have we reached the bottom yet?

After fantabulous three years of double digit sales growth, car sales in the middle east tanked towards the end 2008/beginning 2009. Dubai, a key growth driver, stalled overnight. All were caught off guard.…

2007 Toyota Aurion | new car review

The needs of mid-size Sedan class customers have significantly evolved during the past few years. This is particularly evident among customers in their thirties, who express a desire for a sedan which will meet their functional needs, but also provide a luxurious and prestigious environment, coupled with responsive power and…

2008 Toyota Land Cruiser | new car review

2008 Toyota Landcruiser   Embodying all the rugged characteristics and off-road reliability that has made it famous, the 2008 Land Cruiser adds a new dimension of driving pleasure, perceived quality and comfort. The new Land Cruiser is big, powerful, comfortable, has a fantastic four-wheel-drive system, plush suspension – all packaged…

2007 Toyota RAV4 | new car review

First introduced in Japan in 1994 to cater to consumers wanting a vehicle that had most of the benefits of an SUV, the RAV4 or “Recreational Activity Vehicle, 4-wheel drive” caught on well with the consumers and its early success paved the way for other compact SUVs such as the…

2008 Toyota RAV4 | new car review

2008 Toyota RAV4   A soft-roader with oodles of appeal – that’s the RAV4 for you! Updated last year when the RAV4 went under the scalpel and came out bigger than before. Available earlier in four- and two-door form, the smaller version has been given the chop this year. If…

2007 Toyota Fortuner | new car review

Though the Toyota Fortuner mid-size sport utility vehicle was produced initially for some Asian, African and Latin American markets, the Japanese manufacturer extended its marketing to this side of the world too. Launched in the Middle East only last year, the Fortuner is the second newest nameplate in the Toyota…

2008 Toyota Yaris | new car review

2008 Toyota Yaris   Toyota’s ‘small bundle of joy’, the Yaris, slots itself in the supermini segment with two body styles – hatchback and sedan. Both the models are quite popular with individual buyers as well as the fleet brigade. In urban areas where parking spaces are becoming increasingly difficult…

2007 Toyota Yaris | new car review

Well on its way to becoming the world’s largest automotive manufacturer, Toyota is known for its acumen when it comes to recognising trends and immediately acting to seize opportunities. Its earlier offerings in the small car segment or the supermini class consisted of the funky xA which catered to the…

2008 Toyota FJ Cruiser | new car review

2008 Toyota FJ Cruiser   Toyota has gained a reputation for producing off-road vehicles that perform day in and out without much of a fuss on black tops or sand strewn vistas. The Landcruiser and Prado have established their credentials unequivocally in the region. And now there is yet another…