Identity crisis: Lincoln replaces MKX crossover with new Nautilus

Posted on Nov 29, 2017 by

Ford’s luxury arm is having a bit of an identity crisis and that’s a good thing, because the company’s naming strategy of late was boring — so say hello to the updated and facelifted MKX, now known as the Nautilus….

2018 2019 lincoln nautilus

Lincoln, the brand that used to go toe to toe with Bentley and Rolls-Royce back in the day (way, way back…) and that represented the pinnacle of American engineering and manufacturing when that stood as a standard in the world, has finally learnt a lesson that’s been decades in the making. Alphanumerical names suck…

Ford’s luxury arm has recently realised that, as evidenced by the new Continental sedan, which, with a name as evocative as that, is understandably on everyone’s radar now.

Now Lincoln is slowly but surely bringing back cool model names back into its line-up in an attempt to relive some of the glory days, when the brand ruled the roads with cars such as the Zephyr, the Cosmopolitan, and, er, the Versailles…

2018 2019 lincoln nautilus

The latest to roll out is the new , which you’d have to agree is a fine name for an , even if it’s Ancient Greek for ‘sailor’. Replacing the nondescript MKX model, the Nautilus is basically a mid-life update and name-change of an existing crossover but with plenty enough changes to warrant a generational gap.

The old look, for example, has been completely thrown out in favour of the company’s new signature grille, while inside the focus was on reducing cabin noise (new acoustic side glass for lower wind noise and more cleverness underneath for less tyre roar and road noise).

Equipment levels have also been improved for the new Lincoln Nautilus, so that owners have the options of lane-centering technology (keeps you centre in your lane…), 22-way adjustable seats (yes, 22…), up to 19 speakers from the Revel sound system, and a 12.3-inch configurable driver’s display.

2018 2019 lincoln nautilus

Lincoln says the model is going strong, attracting newcomers to the brand with up to 40 percent conquest sales, meaning buyers coming over to Lincoln from other brands such as Cadillac and Lexus.

Last but not least, the new Nautilus gets a new engine option added to the line-up as the flagship choice, meaning a 2.7-litre turbocharged V6 making 335 horsepower and 515Nm of torque. Base cars retain the 2.0-litre turbocharged four-cylinder producing 245 horsepower.

The new Lincoln Nautilus will go on sale in the summer of next year.

2018 2019 lincoln nautilus

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