Chery’s new Exeed brand wants to go global

Posted on Sep 13, 2017 by

Chinese manufacturer is exploring global expansion avenues with a new nameplate, Exeed, previewed by the TX at the

chery exeed tx 1

Chinese manufacture Chery has announced a new global product onslaught with a particular focus on breaking into the European market within the next few years under a new brand name, Exeed.

In the Middle East, Chery currently peddles a five-model line-up with three sedans and two crossovers, and prices starting from AED29,900.

At the Frankfurt show this week the company showed off a new compact SUV which will kick things off with the new nameplate. The Chinese say this is a pre-production model for the time being but they are evaluating markets and plan to commence sales in a “just a few years.”

The Exeed TX aims to showcase the brand’s styling direction, under Chery’s chief designer James Hope who used to work for General Motors.

It’s supposed to appeal to “young, urban, forward-thinking customers” and incorporates cues inspired by nature and other fluff such as “hydrodynamic surfacing”, lots of chrome and full LED headlights. It’s not a bad looking thing at all.

chery exeed tx 1

In the cabin the highlight is a 10-inch touchscreen in the centre of the dash, plus built-in wifi, and driver conveniences like keyless go, a 360-degree round-view camera, park assist, as well as a few luxuries including a panoramic sunroof and leather seats.

The powerplant choices will all be electrified. There’ll be three to choose from: a hybrid electric, a plug-in hybrid electric, and an all-electric zero-emissions model.

The first one scheduled to go on sale is an Exeed TX with a 1.5-litre four-cylinder worth around 150 horsepower and combined with a 115hp electric motor for a 265hp total. Drive is sent to all four wheels through a seven-speed transmission. On paper performance is brisk indeed, with the TX managing 0-100km.h in 6.0 seconds and going on to a top speed of 200km/h.

The company says owners will be able to cruise at a speed of 120km/h for up to 70km in pure electric mode, and fast-charging will juice up the battery to 80 percent in half an hour.

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