This is what your next Chery could look like

Posted on Aug 28, 2017 by

Chinese car manufacturer showcases new design language and plans to enter untapped global markets 

Chery UAE

Chinese car makers have long been ridiculed for, let’s say, the derivative styling of their vehicles. However, , hopes to change that with its new design language. The brand, which is represented in the UAE by Al Habtoor Motors and offers five models, has released the first sketches that indicate what their future offerings might look like. And, at least in the sketches, it does look pretty neat.

Chery is laying out plans to enter more mature markets, namely Europe, and this is the model to do so. Designed for the global market, the newcomer — a (surprise, surprise) — will be revealed at the forthcoming Frankfurt motor show on September 12th .

Dubbed ‘Life In Motion’, the design philosophy is supposed to conjure up cars aimed at the “young, urban, forward-thinking customers who choose sophisticated, high quality products.”. According to the designers, the key feature of the new styling is ‘hydrodynamic surfacing’, which apparently “convey[s] the pure, aesthetic quality of running water.”.

The front, or whatever little of it is visible in the sketch, actually look pretty neat with the horizontal “brand bar”, bisecting the maw. This according to Chery, “is complemented by further chrome trim adorning the front bumper, side skirts and window surrounds.”. Chrome. Party like it’s the 80s!

Chery UAE

The headlights will be LED, as will be the DRLs. But, we have to point out that there is more than a passing resemblance to the signature headlight design of new BMWs here. But hey, it’s all mostly original.

Chery is the biggest exporter of vehicles in the People’s Republic with a cumulative overseas sales of over 1.2 million units since 1997. The new model aims to accelerate that growth and will offer a choice of electric powertrain from launch.

And, it really does not look too bad in the sketches, with sharp creases, a butch stance and imposing wheels. Now, let’s see how the production version with 16-inch steelies and watered down styling looks.

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