Electric Volvos to be badged ‘Polestar’ by 2021

Posted on Jul 12, 2017 by

Chinese-owned Swedish carmaker is going electric from 2019, aiming to produce a million cars annually while remaining carbon neutral by the year 2025

Volvo going electric from 2019

When it came to the world’s economic crisis of 2008 and 2009, the consequences were dire for many storied brands of our industry — the credit crunch spelled the end of carmakers such as Pontiac, , and even Sweden’s idiosyncratic Saab.

However for some the crisis was just the shock necessary to spur on a spectacular rebirth — Saab’s compatriots at Volvo managed to get a buyout from Chinese company worth $2.7 dollars (nearly AED10 billion), and crucially the Chinese let the Swedes simply get on with the job.

Volvo did just that and launched an all-new platform, new powerplants, and a new factory in China to produce cars for global markets, leading to some nice looking charts and a record sales year in 2016 with 534,332 cars produced. Compare that to gloomy 2008, when Volvo posted results nearly 20 percent down on the previous year with just 374,297 cars sold.

From 2019 there will be no Volvo produced without some kind of electric motor on board

On the back of this success Volvo is making another unprecedented decision in the industry, having just announced that every Volvo launched from the year 2019 will be an electrified car. This marks the first time in the auto industry a traditional carmaker has shifted from purely internal combustion engines (ICE) burning fossil fuels, to purely electrification.

Volvo will still offer the choice of cars with ICE units up front, but they will all come in hybrid combinations with electric motors on board, while five fully electric, zero-emissions all-new models are scheduled for launch between 2019 and 2021. It’s interesting to note that three of those will be electric Volvos, and two will be badged as Polestars, the Swedes’ high-performance offshoot that’s totally committed to zero-emissions motoring.

Additionally Volvo will also supplement the range with both petrol and diesel plug-in hybrid and hybrids, offering 48-bolt option on all models meaning that from 2019 there will be no Volvo produced without some kind of electric motor on board.

Volvo’s electric revolution

The Volvo ÖV4 is the first car ever built by the company, back in 1927, and less than a thousand examples were made — the model was endearingly referred to as ‘Jakob’

Håkan Samuelsson, Volvo’s president and chief executive, says this move simply answers customer demand. We say the customer better be right, because Volvo is also targeting one million electrified cars sold by 2025 which means a near doubling of its current production.

“This announcement marks the end of the solely combustion engine-powered car,” said Samuelsson. “Volvo Cars has stated that it plans to have sold a total of one million electrified cars by 2025. When we said it we meant it. This is how we are going to do it.”

In addition to the heady sales projections, the Swedes are also committed to climate-neutral manufacturing operations by 2025. Volvo currently produces cars in its hometown of Gothenburg where the company was founded 90 years ago, as well as in Belgium, Malaysia, and three different locations in China.

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