Toyota Middle East Announces Global Sale of More Than 9 Million Hybrids
Toyota has announced that global sales of its hybrid vehicles reached 9.014 million units as of April 30, surpassing the 9 million-unit mark. Toyota hybrid sales are up one million units in just nine months. Once a fringe product category, hybrid vehicles are now mainstream.
Toyota’s high volume approach is based on the idea that eco-friendly vehicles can only truly have a significant positive impact if they are widely used. Toyota has been the most successful carmaker in driving mass-market adoption of hybrid vehicles across the globe. The carmaker currently sells 33 hybrid passenger car models and one plug-in hybrid model in more than 90 countries and regions. In the Middle East, Toyota currently sells the Prius hybrid.
Takayuki Yoshitsugu, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation said, “The steady increase in hybrid sales reflects the worldwide appeal of hybrid vehicles backed by Toyota’s significant efforts in developing ever better cars. Hybrid is the practical way towards green motoring and it actually delivers a more relaxed and rewarding drive than a conventional car.”
Toyota announced the Toyota Environmental Challenge 2050 in October of last year, setting challenges that it will undertake in order to reduce the negative impacts automobiles have on global environmental health to as close to zero as possible, and to contribute to the creation of a sustainable society. In order to fulfill these challenges, Toyota is working to expand its lineup of hybrid vehicles even further and will work to contribute to the environment by achieving annual sales of 1.5 million units, and cumulative sales of 15 million units by 2020.
Toyota calculates that as of April 30, the use of Toyota hybrid vehicles has resulted in approximately 67 million fewer tons of CO2 emissions. Toyota also estimates that its hybrid vehicles have saved approximately 25 million kiloliters of petrol.