Lincoln appoints Alex Schaeffer to head Middle East region
Lincoln has announced the appointment of Alex Schaeffer as head of Lincoln Middle East, to drive the re-launch of the luxury brand in the GCC region. Schaeffer will be based in the company’s Middle East headquarters in Dubai.
In his new role, Schaeffer will report to Kalyana Sivagnanam, Vice President, Marketing, Sales & Service, Ford Middle East and Africa, who said: “We would like to welcome Alex Schaeffer in his new role heading Lincoln in the Middle East. We are excited to welcome him back to the region after his successful spell in Saudi Arabia.”
Schaeffer will be responsible for the continuous development of the Lincoln brand throughout the region, ensuring alignment with the global Lincoln Motor Company strategy. The former Ford Middle East National Sales manager for Saudi Arabia and U.S. brand director for Lincoln Black Label will focus on expanding the brand’s global achievements and localize them for the Middle East market.
“While we will certainly build upon the work that has been done in our near 100-year history, we will be expediting the rate at which we move forward in our region. Luxury car buyers in this region demand a high-level of reliability and performance paired with unprecedented styling. We’re confident that our products, paired with Lincoln’s unparalleled level of service, will grow the Lincoln brand into one of the top automotive brands in the region,” said Schaeffer.