Renault Duster Oroch unveiled in Buenos Aires

Posted on Jun 24, 2015 by

At the 7th Buenos Aires International Motor Show that is running until the 28th of June, Renault has decided to surprise us all by displaying its first vehicle in the competitive pickup segment: the new Duster Oroch.

Renault Duster Oroch front

The brand’s first medium-sized pickup pushes back traditional boundaries to create a new segment in LCVs. It reflects Renault’s global development and gives new emphasis to the strategic role played by markets in this region.

The formula is simple and successful: building on the experience and market success enjoyed by the Duster family worldwide, it combines the functions of a true double-cab pick-up with the space and comfort of a compact and SUV.

Renault Duster Oroch rear

The new Renault Duster Oroch slots in between the half- ton and one-ton pick-ups. However, it is more compact and nimble, with plenty of loading space. Based on the Duster, the Oroch is ideal for combined use and is scheduled to be launched across Latin America during the second half of .

“This new model, Renault’s first pickup, is the next step in Renault’s globalization strategy. With Renault Duster Oroch, the brand is launching its offensive in the competitive pickup segment”, said Ashwani Gupta, Renault’s Global Head of Light Commercial Vehicles.

Only time will tell when and if at all, the Oroch is heading our way.

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