Elena Ford Inaugurates Lincoln Showroom in Oman
Elena Ford, Ford Motor Company’s Vice President for Global Dealer and Customer Experience, recently inaugurated the Middle East’s first-ever stand-alone Lincoln showroom in Oman. Located in Wattayah, Muscat, the 469 square-meter exclusive Lincoln showroom promises to deliver a premium customer experience.
“Being the first stand-alone showroom in the region, it marks a new beginning for our luxury brand in the Middle East, as we work closely with our dealer partners on delivering the right levels of customer ownership experience across our dealerships,” said Elena.
Earlier in September, Lincoln announced investments of more than $2.5 billion of capital through 2019, as part of a journey to reinvent the brand into a world-class luxury brand. By 2016, Lincoln would have added four all-new models to its showroom, starting with MKZ which was introduced in 2013 and the recently launched Lincoln MKC, a small luxury utility vehicle. The MKX, unveiled as a Concept in Beijing earlier this year, will arrive in 2015 followed by an all new full size luxury sedan in 2016.