Ralf Bissinger appointed Sales and Marketing Director for BMW Group Middle East.

Posted on Dec 1, 2014 by

Group today announced that Ralf Bissinger will succeed Alexander Eftimov as Sales and Marketing Director for Group in the Middle East. The change will be effective as of January 2015 with Eftimov taking on the role of a departmental head within International Corporate, Direct and Special Sales.

Ralf Bissinger BMW Middle East

Bissinger brings with him more than 25 years’ of experience within the BMW Group. Since 2010, he has been Sales and Marketing Director for BMW Group Thailand and was previously Sales and Marketing Director for BMW Group India. Prior to that, he held a number of senior marketing positions including Marketing General Manager for BMW Asia, Singapore and Importer Region.

Commenting on Bissinger’s appointment, Johannes Seibert, Managing Director for BMW Group Middle East, said: “Ralf is an experienced executive with a broad international background, extensive knowledge of the BMW Group brands and marketing expertise. He will play a crucial part in achieving our goal to strengthen our position in the Middle East even further.”

Ralf Bissinger BMW Middle East

Seibert also took the opportunity to thank Eftimov for his contribution; “I would like to congratulate Alexander on his exciting new role, and thank him for his outstanding contribution to our business here in the Middle East. We wish him continued success in his new position.”

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