Lamborghini hosts first Middle East Accademia in Dubai
Lamborghini held its first driving academy in the Middle East this week. The Lamborghini Accademia (a one-day track driving course organized by Lamborghini’s in-house Squadra Corse department), was held at the Dubai Autodrome from 24th till 26th November 2014.
During the three-day event, 20 Lamborghini owners were welcomed at the circuit each day and spent more than four hours on track driving both, the V12 Lamborghini Aventador LP 700-4 and the V10 Lamborghini Huracán LP 610-4.
Invited by ten dealerships throughout the region, including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, some clients even bought spaces for the Accademia after finding themselves in the UAE for last weekend’s F1 race.
“The Middle East is the third largest market for Lamborghini, after the USA and China,” said Christian Mastro, Head of Europe, Middle East and Africa for Automobili Lamborghini.
“The Middle East market has grown significantly this year with a solid order bank for both our V12 and V10 models. Lamborghini owners in the Middle East are passionate about our brand and our cars, and the Accademia is the perfect environment to enjoy both.” Lamborghini’s Squadra Corse department runs programs worldwide for both existing clients and newcomers to the Lamborghini brand, starting with Esperienza: a ‘first experience’ of driving a Lamborghini, with Accademia providing focused instructions for owners.