Jaguar Land Rover to introduce JustDrive voice recognition platform

Posted on Nov 25, 2014 by

We’ve all had our fair share of frustrating moments with incompetent voice recognition softwares, which refuse to co-ordinate despite of trying different accents, pronunciations, and languages. But there is hope, for and ’s work with a Silicon Oasis start-up, promises to change the way voice controlled systems are perceived.

Jaguar Land Rover JustDrive voice recognition

Called JustDrive, the interface is an alternative to Google’s Android Auto and Apple’s CarPlay platforms, which aim to bring smartphone apps to the dashboard. announced last week that JustDrive has been added to JLR’s InControl Apps platform, which will be in all of its vehicles for the 2016 model year and allows driver’s to get a restaurant tip from Yelp, or music from Spotify with just their voice.

Unlike Android Auto and Apple’s Car Play, JustDrive aims to take in-car communications to the next level by allowing users to simply tap a button and speak using natural language. For instance, saying something like “Take me to a good Lebanese restaurant which happens to be on my route home”, is something the system is able to decipher very easily.

“You’ve got vehicle development and app development. They’re two completely different life cycles,” Peter Virk, head of connected technologies and apps at Jaguar, said in an interview. “We want to harness the innovation of apps.”

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