Lexus records sales of 21,598 units across the Middle East for the first half of 2014

Posted on Aug 21, 2014 by

today announced robust growth in the Middle East (GCC, Yemen, Lebanon and Jordan), with 21,598 units sold across the region during the first six months of – marking an increase of 20% over the corresponding period last year. With a strong emphasis on innovation, design and a refreshed model line-up that enhances the brand’s appeal to younger buyers, Lexus has been making significant progress in the region’s fiercely competitive luxury car market.

2014 Lexus IS 350 side

Takayuki Yoshitsugu, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation, said,“Lexus is constantly pushing the boundaries of automotive technology and design to develop vehicles that exhibit a seamless blend of luxury and performance. This has been a key driving force behind our sustained growth throughout the region. Our focus is on providing our customers with an ownership experience that is emotionally engaging and deeply satisfying to their senses, and it gives us great satisfaction to see that our new design direction has met with overwhelming customer acceptance all across the Middle East.”

2014 Lexus GX 460 front

Leading the charge for the sedan range, the Lexus IS has become the luxury sedan of choice for customers across the Middle East with sales of 1,873 units during the first half of 2014 – a whopping 478% increase over the same period last year. From the front, the unique trademark spindle grille is elegant but aggressive and powerful, while from the side, the lines of the car flow smoothly from the door sill up to the taillights in the rear which are angled down and out, with the rear spoiler integrated into the trunk lid’s trailing edge. Engine variants offered include: a 2.5 litre V6 which provides 204 horsepower and a 3.5 litre V6 which delivers an emphatic 312 horsepower.

Not to be outdone, the Lexus GX model posted sales of 1,332 units for a 364% growth during the first six months of 2014. Combining contemporary design cues with formidable off-road strength, the GX offers extraordinarily smooth performance. The vehicle is powered by a 4.6 litre V8 with Dual VVT-I technology, and offers the option of Multi-terrain Select – a system that automatically adjusts braking and optimal drive torque for superior traction – with 4 terrain modes to choose from, as well as Multi-terrain Monitor which displays images from cameras in the front, flanks and rear, to give the driver a near 360° view.

2014 Lexus LX 570 Supercharged front

The Lexus LX model range also saw a 12 % increase in sales with 9,178 units which includes the Supercharged LX 570 that Lexus rolled out exclusively to mark its 25th anniversary milestone. With its sophisticated blend of exceptional performance, phenomenal go-anywhere capability and unmatched luxury, the LX 570 offers a combination of superb off-road capabilities and dynamic on-road performance. The LX is offered in 3 variants, with a Supercharged, Sport and Luxury edition.

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