Over 350,000 Toyota vehicles pour onto the streets of the Middle East
Toyota today announced a steady growth in sales in the Middle East (GCC, Yemen, Lebanon, Jordan and Iraq) selling 356,805 units in the first half of 2014 (Jan- June 2014) which is a 6 % growth in sales as compared to the same period in 2013. Toyota’s sales saw a balanced growth across sedans, SUVs, and pickups to maintain its position in the region.
According to Takayuki Yoshitsugu, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation,“The consistent growth in sales during the first half of this year validates the success of Toyota’s new design direction in terms of developing more emotionally compelling products to connect with consumers. We are committed to making vehicles that have Waku-Doki which translates to being exciting and fun to drive and this has also resulted in a quantum jump in customer satisfaction while giving them the peace of mind of Toyota ownership.”
Sales of the refreshed Yaris sedan saw a 63% increase as it sold 27,823units in 2014 with customers appreciating the car for its value, combined with its durability. With its increased body size to offer a spacious interior, the Yaris sedan signals yet another success story for Toyota.
The warm off-roader in the brand’s line-up, the Toyota RAV4, pushed sales by 34 % to hit 7,960 units in the first 6 months of 2014. In addition to its unique exterior, the RAV4 builds on its key attributes of ride comfort, ease of driving, and maneuverability.
Sales of Toyota’s iconic Land Cruiser SUV also witnessed an increase, selling 41,083 units during the first half of 2014 to see a 4 % increase. The Land Cruiser comes equipped with versatile features such as a Multi-Terrain select system offering 5 modes, which allows the vehicle to adapt to various road conditions for excellent off-road performance. It also offers intelligent off-roading technologies such as a Crawl Control system which offers five speeds to maintain a constant low speed for a secure drive across different terrain by providing optimal throttle and brake control.
Famed for its durability, the Hilux pick-up also saw a 17%increase to sell 81,705units during this period. Available with a 2.7L or 2.0L Petrol Engine with Variable Valve Timing – intelligent (VVT–i) the Hilux’s engine generates decent performance and provides excellent fuel efficiency. The Hilux also has plenty of cabin space, seating up to six adults in the double cab.