Jaguar Land Rover Launch Special Operations Division

Posted on Jun 25, 2014 by

A new business division, Special Operations, has been created to focus on meeting the increasing expectations of today’s most discerning and enthusiastic car buyers. Under the lead of John Edwards, Special Operations will offer a range of products and services, which vary from high performance derivatives, limited run collector editions and a wide selection of colours and trims, to heritage products which include vehicle recreations, servicing and restorations.

Jaguar Land Rover

Bruce Robertson, Managing Director for Jaguar Land Rover MENA said: “We know our customers here in the MENA region not only have a huge appetite for our luxury vehicles, but also for customisation and personalisation.  We have seen this in the unprecedented demand for our new Range Rover, many of which were personalised to individual orders. Launching a Special Operations division will further enhance our ability to offer bespoke products and develop a more personal relationship with customers here in the region.”

The Jaguar Land Rover Special Operations team of expert designers and engineers will be led by Paul Newsome, Director of Special Vehicle Operations, recently recruited from Williams Advanced Engineering. Working on present and future vehicle portfolios, the team will create halo vehicles ranging from high luxury to extreme performance.

To support the delivery of these products, Jaguar Land Rover will be investing in a new dedicated Technical Centre, located in the West Midlands area of the UK, close to the current headquarters. A team of 150 Jaguar Land Rover specialists will be based at the new Technical Centre. Its unique facilities will feature a customer commissioning suite for bespoke services and premium vehicle personalisation, Formula 1-inspired flexible workshops and a fully automated paint facility.

In addition, a new heritage vehicle workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar. This will be the production site for the six recently announced lightweight E-Type recreations and will also allow the newly formed heritage team to expand its servicing and restoration services. The newly expanded heritage business will be open from August 1st .

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