Bentley Motors appoints new Regional Director and Regional Manager for the Middle East

Posted on Mar 16, 2014 by

Motors announced the appointment of Stephen Reynolds as Regional Director for Middle East and Asia Pacific and Neil Wilford as Regional Manager for the Middle East, India and Africa effective immediately.

Stephen Reynolds

Stephen Reynolds – Regional Director for Middle East and Asia Pacific

Reynolds will head up operations for Bentley Motors across the Middle East and Asia Pacific markets, including sales, marketing and aftersales and will be based in Crewe, England. The role was previously held by Geoff Dowding, who has now taken the position of director for the Mulliner division.

Reynolds was most recently the Business Development Director for Bentley Motors, responsible for the improvement of dealer performance and to ensure growth plans were maximised in developed and growth markets. He joined Bentley Motors from Volkswagen China in 2012, where he was responsible for strategy, planning, fleet and used cars. He has held a number of senior sales and marketing roles in the Group with both Volkswagen and Audi.

Neil Wilford

Neil Wilford – Regional Manager for the Middle East, India and Africa

Wilford will be based in Dubai, UAE as the Regional Manager, a role previously held by Chris Buxton, and is responsible for sustaining the recent success in the region, and working with dealers to plan for further growth towards Bentley’s 2018 ambitions. Wilford started with Bentley in 1986 and has worked in a variety of roles in engineering, production and technical support. His most recent position was Area Sales Manager for the UK regional team.

Commenting on the appointments, Kevin Rose, Bentley’s Member of the Board for Sales, Marketing and Aftersales said: “Stephen and Neil bring a wealth of knowledge and experience to the Middle East, Africa and India team and our ability to drive luxury performance in this important region for Bentley. Bentley Motors saw double digit sales growth in 2013 with deliveries up by 19% globally. The Middle East continues to be one of our most important regions with model sales up by 45% on the previous year and ambitious targets for and beyond.”

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