Valvoline Partners With Yas Marina Drag Racing Centre & Develops Motor Oil Dedicated For The Middle East

Posted on Dec 11, 2013 by

It all began when Dr. John Ellis, an American physician, discovered the lubricating properties of crude oil while studying the potential healing powers of petroleum. The oil he developed in 1866 worked effectively in high temperatures and was especially suitable to lubricate the large steam engines of the day. Eight years later he would call his lubricating oil “Valvoline.” It was the first trademark in the young petroleum industry.

Today, with over 25 products under their belt ranging from motor oils to fuel and engine cleaning products, as well an array of car care products sold under the name of Eagle One, Valvoline stands as a leading marketer, distributor and producer of automotive and industrial products and services in over 100 countries.

Keith Johnson Valvoline

Valvoline has a strong history in motor racing around the world including NASCAR, National Hot Rod Association and World Touring Car Championships. Dedicated to bringing this experience to the Middle Eastern market, they have partnered with Abu Dhabi’s Yas Marina Drag Racing Centre after finalising a multi-year sponsorship agreement starting 10th December 2013.

Valvoline Engine Armour

To celebrate the partnership with Yas Marina Drag Racing Centre and the launch of Engine Armour, a range of fully synthetic engine oils specially developed for the Middle-East’s hot and sandy environment, we had been invited to a fun filled evening at the Yas Marina Drag Centre.

During a short presentation by Keith Johnson, General Manager of Valvoline for the Middle East and Africa region, he said “Engine Armour is a unique product in the market. Its Thermal Shield additive technology superbly prevents the onset of oxidation of oil, which is the main cause of oil degradation in extreme temperatures. The product was tested against all major lubricants in the region and the results showed it outperformed comparative brands by 70 percent. It delivers unprecedented, first-rate engine protection for our customers. We have also conducted consumer research in the and the response was very positive – there’s demand for a product that offers protection and performance suited to local conditions.” To cover engines in all the main vehicle models, ages, types and makes, Valvoline offers Engine Armour in the following viscosity grades: SAE 5W-40, 10W-40 and 20W-50.

Yas Marina Dragster

Following the presentation, we headed down to the drag strip and were briefed about the rules and regulations while racing after which we got strapped into a dragster that was equipped with a Chevrolet V8 engine producing 1,200 horsepower! The horsepower figure blew us away instantly; however since the car weighed just 900 kilograms, we were propelled from 0 – 100km/h in just 1 second and reached speeds of 209 km/h in a measly 200 meters!

To add to the adrenaline filled evening, we also had a chance to race Chevrolet Camaro SS’s down the drag strip with other attendees at the event to try and achieve the highest speed and quickest ¼ mile time. Was there a better way to celebrate the partnership of Valvoline and Yas Marina Drag Centre? We doubt it!

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