2014 Ford Figo | new car review

Posted on Dec 3, 2013 by
2014 Ford Figo
  • Editor Rating

  • Rated 4 stars
  • Excellent
AEDAED 40,000 - 55,000
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  • Figo
  • Reviewed by:
  • Published on:
  • Last modified: December 8, 2014
  • Interior
    Editor: 60%
  • Exterior
    Editor: 55%
  • Quality
    Editor: 60%
  • Features
    Editor: 60%
  • Performance
    Editor: 65%
  • Value for money
    Editor: 65%

Review Summary:

The 2014 is an Indian made compact based on the Mark V Ford Fiesta. Once upon a time the Fiesta was the smallest Ford around, but since it has put on a few pounds Ford have filled the void by marketing the Figo as a compact run-around.


Boot space


Bonnet-release mechanism


The 2014 Ford Figo is certainly quirky looking, with the back end bearing a stark resemblance to the original Focus. Even from the side the Figo looks quite respectable. The front end – so often the one area that decides whether a car succeeds or not – is perhaps its weakest area. The headlamps look marginally effeminate, and it wouldn’t look out of place if it had eye-lashes. It should not be forgotten that the Figo exists to be cheap, therefore there is little point jumping up and down about its facial expression.

2014 Ford Figo Front


Ford market this car as “economical”, which is marketing-man speak for cheap. There is nothing about the interior that stands out and certainly little that will make you say “bring on a Ferrari and give us both a quarter mile”. But when all is said and done the Figo is very comfortable. The seats offer a decent amount of support, and all the controls – not that there are many – are easily accessible. Most importantly it feels like a Ford, which is always a good sign.

2014 Ford Figo interior


I ran a Figo hire car for a month earlier this year and, honestly, it is a well-engineered little car. Despite there being a release button for the tailgate in the front, should you opt to open the back with the key directly then there is no handle, you are relying on the key to act as a lever; all while praying that it won’t snap. The bonnet-release mechanism is a flawed design. You have to toggle a thin plastic lever, and when I attempted it, it snapped off. I therefore was unable to open the bonnet at all.

The boot space is surprisingly spacious, and when the back seats are folded down, you could easily fit a modest sized farmyard animal in there.

What’s on offer?

The Figo comes in two different models: the Ambiente and the Trend. You can choose between a 1.4 litre manual and a 1.6 litre automatic. Options are understandably very limited, extending only as far as central locking and a spare tyre… Prices begin at around AED 49,000 for the 1.6 automatic version, which is quite reasonable. But it is worth noting that you can buy a larger sub-compact family car, such as the Hyundai Accent, for AED 5,000 less.

2014 Ford Figo Rear

Summing it…

The chances are you won’t be buying the Figo to show off with. It is the ideal car for zipping around the city, but never forget that it exists solely to be cheap. The only modification it has undergone in the last three years is that now you can flip open the petrol cap without the need for the key. Also remember that this is essentially a Mark V Ford Fiesta, so you can be assured that it will work at the very least.

One Response to 2014 Ford Figo | new car review

  1. ACM Reply

    August 25, 2017 at 1:48 pm

    I love my 2014 Ford Figo Ambiente.

    It is my baby 🙂

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