2014 Audi A8 | new car review

Posted on Nov 26, 2013 by
2014 Audi A8
  • Editor Rating

  • Rated 4 stars
  • Excellent
AEDAED 309,300 - 770,000
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  • 2014 A8
  • Reviewed by:
  • Published on:
  • Last modified: December 8, 2014
  • Interior
    Editor: 85%
  • Exterior
    Editor: 70%
  • Quality
    Editor: 85%
  • Features
    Editor: 80%
  • Performance
    Editor: 90%
  • Value for money
    Editor: 85%

Review Summary:

The 2014 is a luxury saloon that, now in its third generation, still hasn't quite been able to capture the world’s imagination. It is a well designed, good looking car, but is sadly outdone by most of its rivals, especially when it comes to looks.


Interior design


Unimaginative exterior styling


The 2014 Audi A8 possesses the standard-issue Audi front arrangement, with the big pronounced grille and mean-looking, LED headlamps. The back is tidy and also arranged in the conventional Audi style, and the sides are free from clutter. But, unless you know your cars, there is little about the A8 that jumps out at you.

2014 Audi A8 exterior collage


Thankfully things are greatly improved on the inside. The A8 is astonishingly comfortable and there is enough space inside to easily duck and cover when stopped next to an S Class at the traffic lights. When you are in the A8 there is a genuine feeling that you are going to be safe. In the black option it all looks superb, and even in beige you could be forgiven for thinking that you were flying First Class with Etihad.

The overwhelming feeling is that if you buy this car then you will likely be hiring a driver, too. This car doesn’t want you to drive it; it wants you to be driven.

2014 Audi A8 interior collage


The old A8 was the first mass-produced market car to use an aluminium body; the Audi Space Frame. The ASF design breeds a lighter car, and that results in a) more kilometres for your Dirhams, and b) a plucky 0-100 km/h time of 5.9 seconds, in the 3.0 TFSI Quattro model.

It has everything that you would expect from a luxury car of this type, including adaptive cruise control, adaptive air suspension, 360° cameras, and four-zone climate control. On the equipment front, it is not overshadowed by its rivals.

What’s on offer?

There are four versions of the A8 available in the UAE: the 3.0 TFSI Quattro, the 4.0 TFSI, the sporty S8, and the ferocious W12. The basic 3.0 litre model starts at AED 309, 300, which is AED 30,000 cheaper than the BMW 7 Series and nearly AED 60,000 cheaper than the Mercedes S Class. The 3.0 model is certainly no slouch, and with 333 horsepower under its bonnet, will keep its rivals honest.

Summing it…

The A8L is a good car, and you will be hard-pressed to fault the interior make up. But the biggest issue is the styling; it is unimaginative. Yes, it follows the Audi doctrine for appearance, but you can’t help but think that with this car they should have tried something different, something unique to appeal to the CEO’s who are going to be chauffeured around in it. It looks little different to a car half its price; the Audi A6. And at the board member’s annual party, when parked amongst the S Classes and XJs, that just won’t do.

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