Bentley continues strong sales performance in Middle East

Posted on Jul 10, 2013 by
The Bentley Continental GT V8 is in high demand in the Middle East

The New Continental GT V8

Bentley Motors has announced global deliveries to customers in the first half of 2013 have grown by nine per cent (4,279 cars) when compared to the first six months of 2012 (3,929 cars).

Bentley continues to perform strongly in the Middle East, with the Continental GT V8 in particular demand. The result is the delivery of 394 cars to customers, a 28 per cent growth.

Growth in Bentley’s largest market, the US, was key, as was a strong showing in Europe. The business further enhanced its global presence with 14 new dealerships introduced in the first half of the year, a 13 per cent expansion on the same time in 2012.

Significant gains were also made in Asia Pacific, which saw 222 cars delivered to customers, a 53 per cent increase.

Kevin Rose, Bentley’s Board Member for Sales, Marketing and Aftersales

Kevin Rose, Bentley’s Board Member for Sales, Marketing and Aftersales

Kevin Rose, Bentley’s Board Member for Sales, Marketing and Aftersales, said: “This success has been supported by the introduction of new models, with the Continental GT Speed and Continental GT Speed Convertible proving successful across multiple regions, while the existing GT W12, V8 and Mulsanne models maintain their strong performance.

“Bentley continues to post significant global sales growth and we are extremely confident we will sustain this success for the remaining months of 2013 as we see the full availability of our new Flying Spur in all markets.”

Bentley’s largest region, the Americas continued its impressive performance, with 1,282 cars delivered to customers, a 12 per cent increase on the same period in 2012.

Bentley’s Japanese market increased deliveries to customers to 96 cars, a rise of 28 per cent. In China, 817 cars were delivered, representing a 23 per cent decrease over last year, as the market awaits the full availability of the new Flying Spur, a major car for this region. There was however growth for the Continental GT and Mulsanne model lines, reporting a 24 per cent increase on last year.

 

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