Nismo and Williams enter performance car collaboration

Posted on Jun 27, 2013 by
630530 70002nis DSC0285 1024x682 614x408 Nismo and Williams enter performance car collaboration

’s collaboration with Williams Advanced Engineering is likely to produce a slew of new products

Nismo, the performance orientated brand of and Williams Advanced Engineering, a division of the Williams Group, today announced an agreement to collaborate on the development of high performance road cars.

Using their expertise in aerodynamics, simulation and material science, Williams will join the engineering development team from Nismo currently working on developing future Nismo products for launch worldwide from 2014 and beyond.

Shoichi Miyatani, president of Nismo said: “Nismo is a brand built from over 30 years of racing experience and so it is fitting that we chose to work with a like-minded company such as Williams to develop the higher performance versions of our products. Williams have a proven history of making racing technology benefit road cars, and we look forward to starting this relationship during such a period of intensive product development for Nismo.”

Sir Frank Williams, Founder and Team Principal added: “Williams Advanced Engineering has a history of developing world class, high performance products and this agreement is particularly exciting because of the ambition and potential of the Nismo brand. Both parties share a passion for racing and cutting edge technology and this collaboration will see us work closely together to develop cars that will be at the forefront of automotive technology.”

Nismo is already well-known to motorsports and performance car enthusiasts in Japan and to millions of global gaming enthusiasts. Now, Nismo is poised to enhance Nissan’s reputation for innovation and excitement with a new line-up of sporty Nissan road cars. The GT-R Nismo will be the third Nismo-badged model following the launch of the Juke Nismo and 370Z Nismo this year.

In February this year, Nismo kicked off the start of a new era in its development as a global performance brand with the official opening of a new global headquarters in Yokohama, Japan. Nissan is promising a rapid pace of introduction of even more Nismo models, at least one model every year during the Nissan Power88 period, encompassing the breadth of the Nissan road car range.

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