Di Montezemolo inaugurates new Ferrari museum
Ferrari President Luca di Montezemolo has officially inaugurated the new Museo Ferrari in Maranello. The building, extended by over a thousand square metres and completely renovated in terms of its fittings and layout, hosts the permanent exhibition of the most significant single-seaters in the Scuderia’s history, as well as temporary exhibitions which are of interest not only to fans but also to the wider public.
The latest example of these is called “From Cinecittà to Hollywood, all Ferraris in the cinema,” which apart from featuring clips of the most well-known films that have featured Prancing Horse cars, also boasts a display of some very significant cars, such as the 275 GTB4 which was owned by Steve McQueen, the Mondial T Cabrio driven by Al Pacino in “The Scent of a Woman’” and the spectacular one-off from an American collector, inspired by the 330 LM and used by Federico Fellini in “Spirits of the Dead.”
Also present at the ceremony were Vice President Piero Ferrari, Managing Director Amedeo Felisa and the Mayor of Maranello Lucia Bursi.
“The Museum represents a vital way of showing the general public the history and culture of a company that is strongly focused on the future,” said Montezemolo.
“I am particularly pleased to see that so many visitors come from abroad. This year we will reach the figure of three hundred thousand visitors which, for a Museum which is not located in a big city, is a great success. I am very pleased with the renovation of this building and also how the new Maranello Ferrari Store is doing, which will serve to set the standard in terms of the quality of the experience and the products on sale, for all our shops around the world.”