‘Home of Rolls-Royce’ collection to mark 10 years at Goodwood

Posted on May 17, 2013 by
The human eye is one of the most important precision tools employed by Rolls Royce

The human eye is one of the most important precision tools employed by Rolls Royce

Later this year, will be releasing a special collection of Ghost and Phantom models to mark 10 years of production at its new home in Goodwood, England.

The cars will be known as the ‘Home of Rolls-Royce Collection’ and will celebrate the meticulous design, engineering and craftsmanship employed in the production of every car that leaves Goodwood. As well as teaser sketches of how the cars will look, Rolls-Royce has offered a rare glimpse into the skill of the marque’s master craftspeople and unique manufacturing processes.

Sketches of the Home of Rolls Royce Collection have been released, ahead of their readiness later this year.

Sketches of the Home of Rolls Royce Collection have been released, ahead of their readiness later this year.

“The Home of Rolls-Royce Collection showcases what makes Goodwood a unique centre of manufacturing excellence,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “A perfect blend of traditional crafts, cutting-edge technology and world-class Bespoke design has driven our success over our first 10 years. In this time, Rolls-Royce has taken its place as maker of the world’s pinnacle super-luxury good, an achievement built on the passion and commitment of every craftsperson employed at Goodwood. This beautiful collection is a fitting way to celebrate an extraordinary decade.”

A ‘celebration’ motif, presented in hand-crafted marquetry on the front-fascia marks this landmark year in Rolls-Royce history. Using methods akin to the artistry of fine furniture makers, the effect is achieved through a process that marries cutting-edge technology with traditional craftsmanship.

Each car will display a celebration motif in hand-crafted marquetry on the front-fascia

Each car will display a celebration motif in hand-crafted marquetry on the front-fascia

Individual pieces of wood veneer are laser-cut to ensure precision. A craftsperson then painstakingly assembles the sections, ensuring they perfectly express the vision of the marque’s Bespoke design team. A fastidious process of quality control follows, utilising the world’s most accurate measuring tool – the human eye.

In 2012 – a second successive record year for the marque – over 3,500 hand-built Rolls-Royce cars, built at Goodwood, were exported to all five continents. This is celebrated throughout the collection with a compass motif that expresses the Home of Rolls-Royce’s position as a global centre of manufacturing excellence.

A compass motif that expresses the Home of Rolls-Royce’s position as a global centre of manufacturing excellence.

A compass motif that expresses the Home of Rolls-Royce’s position as a global centre of manufacturing excellence.

The pattern is also intricately embroidered into the armrests and console lid. 112,533 stitches are applied by precision embroidery machines that make 1,000 individual stitches per minute – however, it still takes over an hour to finish each individual piece.

112,533 stitches go into the embroidery of each Home of Rolls-Royce Collection Phantom.

112,533 stitches go into the embroidery of each Home of Rolls-Royce Collection Phantom.

Co-ordinates engraved into tread plates, the bezel of the Spirit of Ecstasy and umbrella handles further express Goodwood’s place as the only manufacturing centre for the world’s pinnacle super-luxury marque.

A hand-painted coachline, culminating in a half-compass motif completes the exterior. As the final stage of a week-long, 22 stage painting process, coachlines are hand-applied by one highly-skilled craftsman using squirrel hair brushes. Normally this takes three hours – however the intricacy of this very special Bespoke design means the time taken to complete the process doubles.

The Home of Rolls-Royce Collection cars are currently being hand-built at Goodwood.

The Home of Rolls Royce Collection will showcase the marque's meticulous design, engineering and craftsmanship .

The Home of Rolls Royce Collection will showcase the marque’s meticulous design, engineering and craftsmanship .

 

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