First images of the 2014 Peugeot 308

Posted on May 13, 2013 by
New 308's front is dominated by a reinterpretation of the brand’s ‘floating’ front grille, and by strong lighting signature.

New 308’s front is dominated by a reinterpretation of the brand’s ‘floating’ front grille, and by strong lighting signature.

has today released the first images of its new 308, a car which will compete in the ultra-competitive, compact family hatchback segment where the VW Golf reigns supreme.

The car will make its world premiere at the Frankfurt Motor Show on September 10 and is intended to revitalise Peugeot’s fortunes in the C segment.

“The new has a pure and technological exterior design that speaks of high strength and high quality,” said Peugeot’s design director, Gilles Vidal.

At the rear, the three Peugeot lion ‘claws’ are drawn by LED lamps.

At the rear, the three Peugeot lion ‘claws’ are drawn by LED lamps.

With its compact length of 4.25 metres the front is dominated by an evolutionary reinterpretation of the brand’s ‘floating’ front grille, and the full-LED headlamps that will be  standard on the majority of trim levels. At the rear, the three Peugeot (lion) ‘claws’ are drawn by the rear LED lamps.

The highlight of the new 308’s cabin is the 9.7-inch touch-screen interface

The highlight of the new 308’s cabin is the 9.7-inch touch-screen interface

“Inside the car, one discovers a cockpit that is intense, innovative and intuitive; it is the Peugeot i-cockpit,” said Vincent Devos, new 308 Product Manager.

The highlight of the new 308’s generously spaced cabin is the 9.7-inch touch-screen interface, which removes much of the need for physical buttons and switches, bringing together many of the infotainment controls in one place.

The new 308's cockpit-style cabin features a clean button-less design.

The new 308’s cockpit-style cabin features a clean button-less design.

“On the road, driving pleasure is enhanced by the new EMP2 modular platform. With its considerable reduction in weight, it contributes to the dynamism and easy handling of the New Peugeot 308,” said Laurent Declerck, new 308 Project Director.

Development of this new PSA Group architecture has resulted in 116 patent applications and contributes towards the vehicle’s excellent dynamic qualities. It also plays a key role in the car’s considerable weight reduction, by an average of 140kg compared to the current generation Peugeot 308.

Post Review

Your email address will not be published. Required fields are marked *