Usain Bolt takes delivery of unique Nissan GT-R
Nissan has delivered a special gold painted GT-R to Olympic gold medallist Usain Bolt in appreciation for his contributions as a brand ambassador for the Nissan GT-R. Bolt, known as “the world’s fastest man,” has been promoting the company’s brand awareness in association with the Nissan Global Brand Campaign, which kicked off in April 2012.
The first “Bolt Gold” Nissan GT-R was unveiled as the top prize in an online global charity auction held in late 2012. The proceeds of the auction went to the Usain Bolt Foundation.
The new Gold GT-R that Nissan presented to Bolt is based on the 2013 model year Nissan GT-R. It has been customized to suit Bolt’s driving style, based on the data Nissan engineers recorded during his test drive of the GT-R line-up when he visited the company headquarters in October 2012.
The gold-painted Nissan GT-R features a flamboyant white interior, Bose audio system and 10-spoke Rays aluminium-alloy forged wheels. The exterior includes an exclusive “Spec Bolt” emblem. The visual specifications of the car, including exterior colour, interior colour and wheels, were selected by Bolt himself.
The handover event took place on May 5, 2013, at Bolt’s home training facility in Jamaica that overlooks the mountains of his home country.