Harrods offers Rolls-Royce Wraith the ultimate shop window

Posted on Apr 29, 2013 by
Rolls-Royce Wraith UK debut in Harrods window

UK debut in Harrods window

London is one of the greatest cities in the world to do a spot of window shopping. So what better way to debut ’s latest model, Wraith, in the UK than by using a window display in the luxury department store Harrods?

At launch in Geneva this March, Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars, said: “Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”

It is these traits of luxury, refinement and quality, says Rolls-Royce, that made Harrods the natural choice for Wraith’s UK debut.

Harrods Media Sales Director, Guy Cheston, said: “Harrods is at the forefront of promotional opportunities for the world’s most esteemed automotive brands, and we are delighted to have on display the most anticipated car release of 2013. The Rolls-Royce Wraith epitomises luxury, style and innovation, and is certain to attract attention from our international clientele.”

The Wraith on display features Midnight Sapphire paintwork with an upper two-tone in Cassiopeia Silver.

The interior is finished with an Arctic White and Navy Blue leather scheme, with intertwined RRs embroidered in the headrests in Navy and, unique for this model, the striking new Canadel Panelling in Santos Palisander. Completing the interior is a starlight headliner, casting a glow from hundreds of individual ‘stars’ in the roof lining at the press of a button.

The Wraith features Midnight Sapphire paintwork with an upper two-tone in Cassiopeia Silver

The Wraith features Midnight Sapphire paintwork with an upper two-tone in Cassiopeia Silver

The Wraith will be in the window of Harrods department store all week, until Saturday 4 May.

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