Emirates remains regional hot spot for BMW sales
Over half of BMW Group’s Middle East sales in the first quarter of this year were in the UAE. The Emirates retains its position as the region’s biggest market for the German carmaker with 3,223 vehicles sold in the first three months of 2013 – fully 51% of all regional sales.
In what is the most successful year in the Group’s history in terms of sales across the Emirates, records figures were posted in Abu Dhabi and Dubai, both of which recorded double digit growth in the first quarter.
Abu Dhabi remained the highest volume selling market – both in the UAE and across the region – with 1,906 cars sold during the first three months of 2013. Representing a 22% growth, this figure was driven by sales of the brand’s top-of-the-range models, with the BMW X5 Sports Activity Vehicle (665 units sold), X6 Sports Activity Coupé (382) and BMW 5 Series (312) performing the best. MINI also grew with 70 cars sold and an increase of 15%.
Said Arno Husselmann, General Manager of Abu Dhabi Motors, the BMW Group importer: “These impressive results are down to a number of factors but primarily, it’s our customers’ desire for the BMW and MINI brands, the exciting models we offer as well as continued investment across all areas of our business to ensure that we excel in everything we do in all our fourteen facilities across Abu Dhabi and Al Ain. We offer our cars with the highest option profiles; we specialize in individual content and offer all our cars with the BSI Ultimate Service + Repair package.”
Meanwhile, Dubai saw the largest percentage growth in the UAE, with a double digit sales increase of 38% during the first three months of 2013. AGMC, the BMW Group importer in Dubai, Sharjah and the Northern Emirates, delivered 1,317 BMW and MINI vehicles to customers, ranking among the top three markets in the Middle East in terms of growth. Dubai was also the biggest Middle East market for MINI sales, with an increase of 25% and 149 cars sold.
Sales continued to be driven by the brand’s top-of-the-range models, with the BMW X5 Sports Activity Vehicle growing by 75% (234 cars, the BMW 5 Series with sales increasing 25% (265 cars) and the BMW 3 Series with 197 cars sold, a 24% increase. MINI sales were also led by the MINI Countryman and the MINI Hatch.
“We are very pleased with our 2013 first quarter results,” commented AGMC’s recently appointed General Manager, Osman Abdelmoneim. “Not only have we focused on driving the BMW Group brands forward in Dubai, Sharjah and the Northern Emirates, but have continued our investment on all levels of the business to ensure that we offer a convenient, friendly and efficient business operation. As a result, the BMW and MINI models continue to be in high demand.”
Overall, BMW Group Middle East concluded the first three months of 2013 with an impressive 28% growth in sales compared to the same period in 2012. A total of 6,303 BMW and MINI vehicles were sold to customers in 13 Middle East markets, with double digit sales increases achieved in most markets, including Bahrain 99%, Kuwait 56%, Qatar 31%, Jordan 24% and Oman by 12%