Jaguar Land Rover forges ahead in China with booming sales and Chery JV

Posted on Apr 22, 2013 by
2013 Range Rover Sport

The all-new Sport has completed the marque’s three model range.

The Shanghai Auto Show has marked the Asian debut for the all-new Range Rover Sport, the fastest, most agile and most responsive ever.

Meanwhile is celebrating its unique sporting pedigree at the show by showcasing the all-new F-TYPE together with the full heritage bloodline of the C-Type, D-Type and E-Type.

 China is now Jaguar Land Rover’s biggest single market,” said Dr Ralf Speth, Chief Executive Officer Jaguar Land Rover.

“Our commitment to Chinese customers is a business imperative and we are creating products that meet their desires. We are investing heavily in research and development of ‘green’ technologies. Improving fuel economy and reducing CO2 emissions with innovative advanced technologies, hybrid engines, as well as our world-leading lightweight aluminium engineering technology.”

Bob Grace, President of Jaguar Land Rover China, said: “In 2012 China became Jaguar Land Rover’s largest global market selling nearly 72,000 vehicles, up 71 per cent. This year, we have sustained our growth momentum, with year-to-date sales of nearly 22,000 vehicles.

“In addition to providing great new products, over the past three years we have been investing in our sales and aftersales infrastructure. We have worked with some of the strongest local dealer groups to develop an extensive dealer network in China with 163 authorized dealers, 116 of which are already in operation.”

In March 2013 Jaguar Land Rover China delivered its best ever month retailing 8,487 units, up 22 per cent. Jaguar sold a record 1,592 cars, up 91 per cent and Land Rover continued its strong sales performance with 6,895 vehicles sold in the month, up 13 per cent.

To drive the Jaguar Land Rover business forward in China Jaguar Land Rover has a joint venture agreement with Automobile and is building a new factory in Changshu. This will become Jaguar Land Rover’s first ever, all-new manufacturing facility outside of the UK.

Dr Speth added: “Our joint venture project with Chery Automobile will see us build vehicles in China, for China. We are on track towards starting vehicle production in late 2014 and we are actively sourcing Chinese suppliers that are supporting the construction of our factory and developing our component supply chain.”

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