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Hyundai launched certified Pre-Owned cars program in the Middle East
Posted on January 16, 2013 by Pankaj Dev
With the launch of a dedicated pre-owned cars showroom in Jeddah, Hyundai has made its intent clear – pre-owned cars are serious business.
Hyundai plans to roll out a certified pre-owned cars program across its dealer network in GCC and Levant over next 12 months, clearly a sign of growing confidence and market presence.
Saudi Arabia is the biggest market in the region and one where the Korean car maker has a lot of clout. This initiative will start taking shape by way of a dedicated showroom for pre-owned cars in Jeddah this month.
Current owners of Hyundai cars are expected to benefit from better residual values and a hassle free transaction of selling their cars. The pre-owned cars business across the region is largely controlled by individual, unauthorized dealers who are not known for business best practices.
Hyundai will provide an additional one year or 20,000 kilometer warranty and service history of the cars that it sells through this program benefiting buyers of pre-owned Hyundai cars in the region. Cars sold under this program will be less than four years old and undergo a 100 point check by trained Hyundai technicians before getting onto the shop floor. Optional service contract that includes on road assistance and discount on parts will also be offered.
If for any reason, the buyer is unhappy with the car, they can return it in 15 days from the date of purchase.
Tags: Hyundai, pre owned cars, Saudi Arabia
