Infiniti to sponsor the Goodwood Festival of Speed

Posted on Jun 19, 2012 by

We have just learnt that is acting as an Official Sponsor of the UK’s iconic motoring and motorsport celebration, the that will be held from the 28th June to 1st of July, 2012.

Goodwood, the world’s greatest celebration of car culture that brings together an impressive mix of cars, stars and motor sport ‘royalty’. Visitors will have the opportunity to see some of the world’s finest road and race cars on display and in action, with many of the automotive world’s biggest names, including Infiniti’s brand ambassador and F1 double world champion, Sebastian Vettel.

Jerry Hardcastle, Global Chief Marketability Engineer, commented: “The Festival of Speed crowds will be seeing EMERG-E in action for the first time ever, even before many of Infiniti’s top executives have seen it. Goodwood’s spectators will see not just an exquisite design but an example of our and our partners’ technologies for an environmentally-friendly car brimming with true Infiniti driver appeal.”

Juergen Schmitz, General Manager Infiniti in the Middle East, commented: “The appearance of EMRGE-E and FX Vettel Edition in action at Goodwood is an exciting proposition. However, the FX Vettel Edition’s run up the hill will be the highlight of the Festival for us as it will be available to order in the Middle East from 1st August. Very few of these Formula One champion designed and inspired exclusive crossovers will be available, so any opportunity to see one in action will be rare.”

Just 150 Infiniti FX Vettel Edition units will be delivered in the first quarter of 2013 across the Africa, Middle East, India and Europe regions. Lighter and more aerodynamic, with 30% higher downforce, the 420hp FX Vettel Edition is virtually unchanged from the Dubai International Motor Show concept and ranks as Infiniti’s most powerful car in the Middle East. Competition to secure this elite crossover is expected to be high.

There could be only one man, of course, to drive the FX Vettel Edition up the hill: F1 double World Champion, Sebastian Vettel. Sebastian is scheduled to demonstrate the Infiniti that bears his personal stamp, as well as his name, before the Goodwood crowds on Saturday. Red Bull Racing team-mate Mark Webber is scheduled to drive the EMERG-E on the Sunday.

As well as thrilling the crowds with some of the world-class superstars from road and track that define Infiniti’s passion for performance, Infiniti will be doing things just that bit differently from everyone else, making full use of the English garden party atmosphere to showcase Infiniti hospitality – one of the brand’s pillars. In the welcoming luxury of the Inspired Performance Lounge – uniquely located between the Supercar Paddock and Goodwood House – will be another world champion that sums up the brand: the Infiniti-sponsored Red Bull Racing RB7 that took both Red Bull Racing and Sebastian Vettel to Formula One Championship titles in 2011.

“Like the Festival of Speed, Infiniti is driven by performance which is why it is a pleasure for us to take a leading role in this year’s event, especially with two cars that embody Infiniti in such an exciting way,” said Bernard Loire, Vice President Infiniti Europe, Africa and Middle East.

The Earl of March, Festival of Speed founder, added: “I am delighted to welcome Infiniti to the Goodwood family, with its distinctive and highly-original way of showcasing its products and brand philosophy.  I am proud that Infiniti has chosen the Festival of Speed to dynamically debut exciting products such as the FX Vettel Edition and EMERG-E concept globally as well” he added.


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