Lotus Cars appoints dealer in Lebanon

Posted on Apr 1, 2012 by

2012 Lotus Cars

Lotus Cars has appointed its first showroom in Lebanon. RYMCO and Zardman won bid to represent the legendary brand in the country. Launched as ‘Lotus Cars Lebanon’, the new operation was introduced to the market on March 26th 2012. Lotus F1 Team driver and former World Champion Kimi Raikkonen, Group Lotus CEO Dany Bahar and CEO Lotus Cars Middle East Montaser Al-Kuzbari also were present at the event in Beirut.

Lotus has announced new models which will be unveiled over the span of next five to seven years along with continued development of the current Elise, Exige and Evora platforms. “The new Exige S model is in high demand, and the newly released Evora GTE road car is already receiving a very high number of orders. Lotus is scheduled to take the year ahead by storm”, said Bahar.

Bahar went on to comment “The appointment of Lotus Cars lebanon is an important and positive step for Lotus, as Lotus Cars Middle East works to expand the representation of our brand across what is a very important region for the future of Lotus. We are delighted to work with our new partners in Beirut. We also look forward to strengthening our relationships with existing partners and welcoming further new dealers in new markets across the Middle East and North Africa in the near future.”

All current Lotus cars are available at the new dealership as well as the existing dealer network in the Middle East.

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