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2011 Mercedes-Benz sales for the Middle East best since 2008

Frank Bernthaler, Director, Sales & MarketingSales for vehicles for 2011 was almost as impressive the sales for 2008, the best year yet. MB revealed the results to media at a press conference held at the Omega Dubai Desert Classic where they claimed that both SUVs and AMG vehicles will drive their brand forward. ’ roster of new models launched in 2011- including SLK Roadster, C-Coupe, CLS and C-Class Facelift – contributed to the improved sales, with nearly 17,000 units sold overall in the region. It was the best year ever for SUVs too, with year on year sales up 16% across all models in the range. Especially with the GL-Class, the flagship SUV model growing 93% versus 2010. Sales for the E-Class, both sedan and coupé variant sales up 2% YOY.  Sales in Kuwait and Qatar were 40% and 30% over 2010, respectively. Dubai and Abu Dhabi retained their market position delivering a 10% increase in sales and accounting for 39% of Middle East sales overall.

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