Lincoln MKZ Concept | 2012 Detroit Motor Show

2012 Lincoln MKZ Concept

Lincoln reveled the MKZ Concept at the 2012 Detroit motor show signaling a significant step in Lincoln’s reinvention. The MKZ Concept car strongly hints at the look of the production model arriving in American dealerships later this year.

By retaining key, recognizable brand design elements, the MKZ Concept car remains clearly identifiable as a Lincoln. One example is the modern interpretation of the split-wing grille, introduced on the 1938 Lincoln-Zephyr.

During the past 14 months, Lincoln has built a dedicated team of designers, engineers, quality and manufacturing experts as well as marketing and sales professionals to focus on the brands future.

Lincoln, which is owned by Ford, looks all set to stir up the luxury car market with its new offering. This new car, when released, will lead the foray aimed at increasing Lincoln’s sales in the domestic as well as overseas markets.