Lotus | The chosen marque at Goodwood

Posted on Dec 20, 2011 by

Lotus Goodwood Festival of SpeedIn next summer’s Festival of Speed to be held from 28 June to 1 July 2012 in Goodwood, Lotus will be honored as the ‘Central Feature’ displayed outside Goodwood House. The brand is in a 5 five year brand rejuvenation process and will celebrate their return with the iconic Esprit in 2013. 2012 marks an important year for Lotus, they celebrate the 60 year since the birth of the brand, the 50th anniversary of the Lotus Elan, the 40th year since the Esprit was revealed by Giugiaro, 35 years since the innovative Lotus 78 ground effect Formula 1 car competed, and 20 years since cyclist Chris Boardman won a gold medal for Britain in the 1992 Barcelona Summer Olympics, riding the Lotus Type 108 bicycle. Till date, Lotus has won 13 Formula 1 World Championships (six drivers, and seven constructers titles), and a select few of these F1 cars will be at Goodwood alongside few Lotus Indycars, saloons, sports and road cars. A wealth of current and ex-works Lotus drivers are also expected to appear at Goodwood.Lotus Goodwood Festival of Speed

Lotus Goodwood Festival of Speed

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