General Motors Middle East Sales Grow by 21% in February 2011

Posted on Mar 8, 2011 by

cars and Iraqi market lead the sales growth for in the Middle East

General Motors Middle East registered an overall sales growth of 21% on a year-on-year basis for the month of February. Amongst GM’s brand portfolio, Chevrolet sales grew the most with a 44% jump, while Iraq turned out to be ahead of the pack by doubling sales numbers as compared to the same month last year.

Chevrolet cars, namely Aveo, Cruz and Malibu, were star performers in GM’s car portfolio registering an impressive 68% sales growth in February on a year-on-year basis. Sales were also boosted by strong growth of the Chevrolet Silverado full-size pickup, doubling its sales during February. Other GM models that experienced significant sales growth included the Chevrolet Suburban (up 32%), the Chevrolet Traverse (up 19%), the GMC Sierra (up 59%) and the Cadillac CTS (up 54%).

The growth was driven by an increase in retail sales – purchases made by individual customers – of 42% across GM’s range of cars, pickups and utilities. Usually margins are better on retail sales as compared to vehicles sold to fleet business such as rent a car companies, transport companies, government departments or large corporate. Healthy sales to retail buyers will also mean a more profitable GM Middle East.

This sales growth momentum is likely to be maintained throughout the year with five new vehicle launches planned for the region in 2011: the all-new , the all-new Cruze Hatchback, the Camaro Convertible, the new Chevrolet Captiva and the all-new GMC Terrain.

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