Jaguar/Land Rover short on power

Posted on Aug 12, 2010 by
2010 jaguar xj f3q a 300x203 Jaguar/Land Rover short on power

2010 XJ

Such is the popularity of the Jaguar and range of vehicles that the engine-building process – which is still carried out at various Ford plants – can’t keep up with the rest of production.

The rapid turnaround in JLR’s fortunes from being a $100 million loss-making duo last year to posting a $370 million profit in the second quarter of 2010 has caught out both their new owner, Tata Motors and Ford Motor Co.

Reports claim that the Blue Oval’s engine plants in the States and in Europe are struggling to keep up with demand for the V8 and V8 Supercharged petrol, the V8 diesel, the inline 6 petrol and the V6 diesel engines.

It’s an issue that will need addressing as soon as possible, especially as Ford are contracted to build engines for Jaguar/Land Rover until 2019. And Tata Motors will want to capitalise on the 58 percent growth of the two brands between the first quarter of 2009 (35,947 units sold) and the same period in 2010 (57,153 units).

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