Audi posts continued growth

Posted on Aug 9, 2010 by

No wonder 's profits are up with models like the R8 Spyder in its arsenal

While many carmakers are still feeling the pinch when it comes to regional sales, Audi is reporting healthy growth in the wake of the global recession thanks to a increase in Middle East and global sales.

Jeff Mannering, managing director of Audi Middle East said, “Audi AG is aiming for another sales record of over 1,000,000 cars delivered worldwide in 2010. The Middle East is an important part of that”.

During the first half of 2010, the German manufacturer has seen a 19.1 percent global sales rise and an 8.5 percent increase across its Middle East division (3,146 vehicles). The UAE leads the way with a 16.4 percent boost compared to the same time last year – that amounts to 1,181 vehicles.

The other principal markets of Saudi and Kuwait sold over 500 units each (21.2 percent and 0.4 percent growth, respectively).

In terms of model popularity, the SUVs rule with the revamped Q7 still topping the list but being pursued by the Q5,which has seen an incredibly strong growth of 46.6 percent on 2009 figures. This makes it the most desirable German premium compact SUV.

With two significant models yet to arrive in the region – the stunning R8 Spyder convertible and the 2011 A8, which has always been a very popular here – the four-ring marque is quite rightly very enthusiastic about the second half of the year.

Update: An earlier version of this story said there was a 19 percent increase in Middle East sales. This should have read a 19 percent in global sales, while Middle East sales have risen by 8.5 percent. The story has now been corrected.

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