2010 Kia Optima | new car review

Posted on Jun 13, 2010 by









New for the Optima is the Peter Schreyer-designed chrome grille – the man that designed the Audi TT is keen to roll out his new corporate look across the range as soon as possible.

Other than that, there really isn’t a huge difference between the 2010 Kia Optima and the car that was launched back in 2005. It’s a traditional mid-size sedan destined to compete against the likes of the Hyundai Sonata, Mazda6 and Nissan Altima amongst many others. It’s a pretty competitive sector of the market in the region.

Therefore you’ve got to be rather special to stand out. However, the Optima doesn’t really stand out much – but that’s okay, plenty of people like to travel in an anonymous bubble that doesn’t draw attention to themselves, and that’s exactly what the Optima excels at.

There’s a choice of two engines – a willing, if ultimately underpowered 2.0-litre four-cylinder which musters up 143bhp through the four-speed automatic gearbox. However, if you’re planning on using the Optima as a ship in which to traverse the length of the UAE in, then the more potent 2.7-litre V6 might fit the bill better. With 193bhp and a less frantic revving nature, the V6 suits the relaxed approach of the gearbox better, though the engine note can present itself under heavy acceleration.

Five can sit in relative comfort in the simply appointed cabin and there’s a decent sized boot for the family’s shopping. There’s a decent stereo fitted with inputs for MP3 players and CD support.

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