Audi puts $10.5 billion into expanding range

Posted on Jan 1, 2010 by

Audi R8 AssemblyAt a time when carmakers are slowing down investment plans, Audi is taking another approach to ride out of the financial storm.

The German manufacturer has announced spending to the tune of $10.5 billion through 2012. A majority (about 80 percent) of this large investment will go towards developing new products and future automotive technologies.

Audi wants to build on its current passenger vehicle portfolio from the current range of 34 models to 42 by 2015. Some new models like the A1, A7 and the new A8 will launch in 2010.

The R&D budget would be spent primarily on optimizing conventional drivetrains and developing electric and hybrid models. Audi also announced that it will launch a hybrid version of the hot selling Q5 SUV in early 2011.

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