GM Considering Axing Hummer!

Posted on Jul 14, 2009 by

hummer gm sale GM Considering Axing Hummer!It isn’t a rumour
anymore! (GM) might sell its iconic ‘’ brand as
part of a new strategic review. GM made the announcement as part of a
plan to shift its focus toward more fuel-efficient vehicles as
Hummer’s fortunes waned as petrol prices soared in the
recent years.

GM has also said that it
would close four sport utility vehicle and pick-up truck plants in
North America, develop a new Chevrolet compact car in the United
States, and push ahead with its Volt plug-in electric car. GM has
also added in their statement that it was considering all options for
Hummer, from a revamp of its line-up to a “partial or complete sale
of the brand”.

Rick Wagoner, GM’s
chief executive, said in a speech before the company’s 100th annual
meeting recently, that high petrol prices, now approaching a
record $4 a gallon, “are changing consumer behaviour, and rapidly”.
Hummer has already scaled down. Its first huge model, the H1, was
discontinued last year, and Hummer’s current H2 and H3 are both
smaller and lighter. The brand has also shown an even smaller concept
vehicle equipped to run on 85 per cent ethanol.

 

Rick Wagoner, GM’s
chief executive, said in a speech before the company’s 100th annual
meeting recently, that high petrol prices, now approaching a
record $4 a gallon, “are changing consumer behaviour, and rapidly”.
Hummer has already scaled down. Its first huge model, the H1, was
discontinued last year, and Hummer’s current H2 and H3 are both
smaller and lighter. The brand has also shown an even smaller concept
vehicle equipped to run on 85 per cent ethanol.

 

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