2007 Kia Picanto | new car review

Posted on Jun 19, 2009 by

The Picanto is Kia’s version of what an affordable city car should be. It shares its platform with the Hyundai Atos. Available only in a hatcback variant, the Picanto is a compact city runabout, which despite its peevish dimensions, manages to provide four passenger accomodation.

Kia sees the Picanto as an important cog in turning the company’s dream of becoming a major automotive player into reality. And the success of the Picanto, at least in Europe, has made people sit up and take notice.

The target audience Kia is hoping to attract are “mid to late 20s” who will see the car as cheap, cheerful, practical and fun, a bit like the original Mini and the current Daihatsu Charade. The company isn’t attempting to sell to the sort of status seekers who go for the current Mini at more then twice the price. It wants its Picanto to be painless to own (read that as affordable yet efficient) – a car that appeals for its practicality and low running costs while still having a cheeky character.

Very much built to meet a price rather than up to a high level of comfort and equipment, the Picanto still packs a lot of creature comforts and goodies. In order to increase its appeal in the market, especially among females (the primary target audience), the Picanto is equipped with gadgets such as a digital audio player (in the shape of an MP3 CD Player), air conditioning, front and rear electric windows, remote central locking and electric mirrors.

Only one engine is offered: a 1.1-litre developing 64bhp and 96 Nm of torque. Obviously a baby supermini is never going to feel truly rapid, but the Picanto accelerates with reasonable verve and an ear-pleasing level of refinement.

Body Type
Price (in AED)24,000-35,000
Engine Size (litre)1.1
Power (bhp)64
Torque (Nm)96

Also look at: Hyundai Atos Prime

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