Road Safety Campaign Launched
in partnership with the Road and Transports Authority (RTA), Dubai Police, HSBC
Bank and Audi Middle East has launched a six week Road Safety Campaign in Dubai.
that runs for a six-week period aims at providing motorists six thought
provoking tips to make roads safer. The first phase of the campaign begins July
15 with media advertisements and poster distribution. Phase two slated to begin
in October 2007 is projected at University students and will include road shows
visiting educational institutions in the country.
conference announcing the campaign was attended by Mohammad Aljumairi, Operations
Manager-Dubai Autodrome, Bader Matar Alsiri, Director RTA, Captain Ahmad Atiq
and Major Hamad Al Alili from Dubai Police, Karin Haferkorn, PR Manager, Audi
Middle East and Shaker Zainal, Senior Manager HSBC Bur Dubai.