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Our car is your car

Posted on Feb 27, 2007 by

our car is your car Our car is your carThe Racing F1 Team has announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth, in place of the advertising and sponsor logos which have featured and dominated all other F1 cars for decades.

The car’s new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda’s commitment to help address the environmental issues facing the world.

“Climate change is probably the single biggest issue facing the global community and F1 is not immune from it. On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions” said Nick Fry, Chief Executive Officer, Honda Racing F1 Team.

Via the website www.myearthdream.com anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of “our car is your car”, each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.

 

Via the website www.myearthdream.com anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of “our car is your car”, each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.

 

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