Western Motors appointed Abu Dhabi dealer for Jeep

Posted on Dec 3, 2006 by

Abu Dhabi – Al Jallaf Trading, the sole agent in Abu Dhabi for DaimlerChrysler’s brand, has announced that it will continue its retail operations through Western Motors; it’s affiliated company.

Al Jallaf Trading and Western Motors are both subsidiaries of the Al-Fahim Group. This step has been taken in line with the overall new marketing strategy adopted by The Al-Fahim Group for its new corporate identity which was revealed in early 2006

“The new name will facilitate our expansion and re-confirm our leadership in Abu Dhabi’s automotive market,” commented Peter Beynon, Managing Director of The Al Fahim Group. “Our modern new identity will re-invigorate our market success and drive the continual enhancement of our already excellent international quality customer service. It re-brands our company as a living and a dynamic entity in Abu Dhabi and the entire region,” concluded Beynon.

Western Motors employs a well-planned strategy to promote the Jeep brand, and has successfully carved out a lucrative market – Jeep sales in Abu Dhabi and Al Ain have grown by an impressive 35% sales over the last year and the company sees this expansion of its market share as highly encouraging, and attributes its continued success to its unflinching commitment to the innovation and commitment to flawless customer service that spreads throughout its entire corporate culture.



“We’re looking forward to very exciting times ahead,” said Kamal Rafih, General Manager of Western Motors. “In addition to celebrating the introduction of our new name and corporate identity, we will also shortly launch the all-new Jeep Compass, and will follow this next year with the eagerly anticipated Jeep Wrangler in 2 and, for the first time, 4 door models, plus the new Jeep Patriot. These new Jeeps form part of the aggressive global expansion of the Jeep line-up, and will sit alongside the already highly regarded nameplates, Cherokee, Grand Cherokee and Commander, making it the most complete 4×4 range on offer in the market.”


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